We at Ultra Fabrics understand home textiles better than most. Be it drapery fabrics or upholstery applications, fabric is in our DNA. Having pioneered distribution for furnishing fabrics in the Middle East, Africa & Russia for over 35 years, it only made sense to extend this expertise to other fabric elements in the home space. After countless hours of research, we realized that the quality linen space was operating an archaic distribution model, where unnecessary complications and consumer confusion was rife. We decided with our extensive knowledge & fabric expertise, along with access to our wide distribution network, we would help simplify and clear the noise to bring the highest quality linens to every home in the Middle East. U’linen is founded on the belief that buying top-quality linen should be made simple and accessible to everyone. We don’t want you to ask – Which quality? What store? And what size? – Those are the questions we are here to answer for good.


These days, it’s hard to tell what we’re losing sleep over – a global health crisis, economic uncertainty, or climate change. Whilst we cannot singlehandedly debate and answer these larger questions, we can help contribute to everyone catching some much-needed high-quality ZzzZ.

There are many factors that contribute to high-quality sleep – ideal body temperature, caffeine intake before bed, blue light exposure, our melatonin levels – The list goes on and on. One of the key factors – is what we sleep on. It matters – We spend a lot of time on our sheets and in bed. You know where we are going with this next.

What sheets should we sleep on? Ours – It’s that simple – They are 100% Organic, Long Staple/Single–ply Cotton Sateen. Yes, that’s a lot of words – but this is what makes our sheets naturally breathable, moisture-wicking & hypo-allergenic to help you maintain your body temperature to fall asleep quicker and stay asleep longer.

Let’s clear the noise around bed sheets and tell you more…..


– The most thrown around word in Bed Linen.

When it comes to sheets, one of the biggest myths is that a higher thread count equals better quality. THIS IS NOT TRUE. Thread count is a measure of how many threads (vertical & horizontal) are in one square inch of fabric. When it comes to cotton, anything above 300 to 400 TC could mean 2 things: either thinner yarns are used to fill in the space or 2 or more yarns are twisted together to create multi-ply threads. Both these mean, inferior quality. In a nutshell, when it comes to thread count – it’s quality of thread over quantity.


- Makes a world of difference.

The longer a cotton fiber, the softer & more durable the fabric it makes. Cotton fibers come in 2 lengths:

SHORT STAPLE/FIBERS – Easiest & less expensive to grow. Being short, it can poke out of the weave, leading to a coarser, weaker fabric. Most of the world’s cotton is short staple.

LONG STAPLE/FIBERS – These are the Longest fibers that can be grown organically, accounting for less than 3% of available cotton in the world. These fibers can be spun into softer, finer yarns to produce extremely smooth supple weaves, that wrinkle far less and wear much slower.

In Bedding, this difference matters. Your sheets endure daily use & frequent washing. Long staple offers a more luxurious hand feel whilst standing the test of time, so you can sleep better at night and enjoy the sheets for longer.  The best part is – The more you wash long-staple cotton, the softer it gets.


- For sheets that last.

The less yarns are twisted together, the finer & stronger the fabric. Multi-ply yarns are a group of weaker fibers twisted together to create a false sense of strength, enabling artificial inflation of the thread count.

Single-ply yarn can only be spun from long staple cotton & results in lighter, more breathable, yet extremely long-lasting sheets.

100% organic cotton

– The healthier choice.

Conventional bedding may make your skin itchy or cause other dermatological issues in the long run. Materials are often dyed with toxic inks/bleaches and treated with formaldehyde resin to achieve a “wrinkle-free” look.

Organic sheets on the other hand are free of chemicals and toxins, making them stronger & more durable along with being hypo-allergenic. Buying organic sheets also encourages ethical production practices, social sustainability & worker welfare.


– We’re Legit.

Saying it’s “Organic” might not take things far enough. It can be hard to know if the product you are buying is genuinely organic. That’s why looking for products with reputable international certifications is essential. These certifications are issued by independent global organizations that regularly test “textile products”.

Labels such as “Oeko-Tex Standard 100” or “GOTS” guarantee that the organic sheets that you’re bringing home were produced in a safe, sustainable and socially conscious manner from actual organic fibers. You can also be rest assured that the sheets don’t contain any toxic substances that may endanger your health or that of your family members.


- We care & Support.

"Effective climate action requires a shared vision & collective will"

- H.H Sheikh Mohamed bin Zayed Al Nahyan ahead of COP 28
2023 declaring it The year of Sustainability.

We are trying to do our bit to support this vision. Not only are our products ethically produced, but we’ve also paid extra attention to our packaging. Saying “No to plastic” and adhering to naturally available corrugated papers, we are trying to do our bit to help the environment & reduce our carbon footprint.